Basic Naturals: A Blend of Nature and Design

Sophia Georgopoulou Designs Award-Winning Natural Cosmetics Brand

The brand name 'Basic Naturals' reflects the brand's commitment to using only basic, natural ingredients provided by Mother Nature. The products are made with pure oils, organic flowers, beeswax, and essential oils, following best practices of aromatherapy and cold-infusion of flowers and herbs into the oils. This process extracts the medicinal properties of the flowers and herbs into the oils used in the products.

The brand's logo incorporates a flower pot in the shape of an inverted 'A' and a Calendula flower, a nod to the first product created based on this plant. The visual identity and label design of the brand respect its origins and reflect the philosophy behind it. The primary colours are earthly-ochre and black, and the typography employed denotes a handwriting style, while still being clear, simple, and very legible.

Each individual product integrates an original illustration that relates directly to what the product is and does. The design process was entirely carried out in Greece, and all labels were printed in the U.S. The project started in May 2016 and the first batch of products were finalised in March 2017. The project is still ongoing with new label designs for new products.

Despite the physical distance between Athens, Greece, and Connecticut, U.S., the collaboration took place through Skype, overcoming the challenge of distance. The main research for this project involved studying other organic and cosmetic brands mainly in the U.S. but also in the European Market. The goal was to understand the main visual codes of the market and differentiate the brand Basic Naturals by expressing its values.

Basic Naturals is a testament to the power of design and nature coming together to create a product that is not only beneficial but also visually appealing. The brand's commitment to using only the finest organic and natural ingredients and its unique and thoughtful design have earned it recognition in the form of the Silver A' Packaging Design Award in 2018.